A first launch, an open studio and a head full of butterflies

Last Saturday (February 28, 2025), I did something I had never done before.
I opened my studio for an exclusive launch, specially for invited MUZE customers.

And honestly? I was nervous.

Not because I don't believe in my designs. On the contrary. But because sharing your work online is different from literally putting it into the hands of the women you make it for. To see their expression when they try on a pair of earrings. To hear their unfiltered first reaction.

That's vulnerable.
And precisely why it's so valuable.

A warm welcome, with a little sparkle

Upon arrival, glasses of bubbles were ready. No grand show, no exaggerated spectacle. Just a warm welcome, just as I like to experience it myself.

There was laughter. Trying on. Combining. Doubting. Deciding.

And what touched me most?
The enthusiasm. 

About style. About daring. About being visible. About how a pair of asymmetrical statement earrings can provide just that extra push to present yourself a little more powerfully. These are not superficial conversations. These are encounters.

Compliments about the new MUZE beauties came in. About the use of color. About the balance between Swarovski® crystal and gemstone. About how light they feel, while still making a statement.

That's exactly what MUZE stands for. Grand in appearance, refined in finish.

My customers are my muses

What made this afternoon extra special for me is that I wasn't receiving "just any" customers. I was receiving my muses.

Women who make conscious choices. Who see quality. Who dare to stand out, but always with class. Their feedback means more to me than any trend or marketing figure. They wear my designs in real life. To work, to dinner, to an important appointment. Their experience counts.

I gained valuable insights. Small details that can be even better. Confirmation on choices that feel exactly right. That direct contact is gold.

Nobody went home empty-handed

Every guest left with a goodie bag, at the very least. A small gesture of gratitude. Because they took the time to come. Because they are part of the MUZE story.

And as the last guests left and I tidied up the studio, I felt mainly proud. Proud that I took this step. Proud that I dared to bring my work so close. Proud of the community growing around MUZE.

This tastes like more

In May, I will organize another exclusive launch, for the summer collection. And yes, again specially for MUZE customers.

Because you are more than just buyers.
You are my inspiration. My mirror. My muses.

And if I learned one thing last Saturday, it's this: true connection makes a brand stronger. But above all, more personal.

I'm already looking forward to the next edition.
With new designs. New colors. New stories.

And hopefully, that same warm energy in my studio again.

Love, Esther
💛